The greater our gains in life, the greater our responsibility for doing good in the world with what we have. Or at least that's the philsophy behind Moorea Seal, an online boutique founded by a jewelry designer and entreprenuerial maven of the same name. Featuring a spot-on mix of artisinal homewares, paper goods, and accessories, the store donates 7% of all proceeds to initiatives ranging from child welfare to the environment. It's shopping for a cause!
But a philanthropic boutique can't do much good if the merchandise doesn't speak to the consumer. At Moorea Seal, the sumptuous leather totes, earthy necklaces, and clever objets don't just speak—they sing. The company is headquartered in Seattle, and they base their aesthetic on the "spirit of the great Pacific Northwest" as contrasted against the metropolitan sophistication of their home city. The juxtaposition makes for a one-of-a-kind edit that stands out in a crowd.
But Moorea Seal's mission extends beyond the financial impact of their business model. They also develop relationships and spread the word about independent makers from all over the country. You'll find handmade ceramics from Nevada City, minimalist leather from Manhattan, lighthearted letterpress from San Diego. With cheeky item descriptions and gorgeous site photography to boot, Moorea Seal makes it a pleasure to give without a second thought.