Isn't it wonderful when already good things get even better? I've always adored the web boutique Amelia—which is the online outpost of a brick-and-mortar store by the same name in Oxford, Mississippi—but owner Erin just took things to a whole new (and utterly fabulous!) level with a complete site redesign that is as crisp, clean, and eye-catching as it is dangerously shoppable.
I recently interviewed Erin for the book that I'm working on, and let me tell you: she is one smart, fascinating gal. She's lived in and traveled to more places than almost anyone I know, and she's got an eye for design that's rivaled only by her warm, outgoing, and hilarious personality. She has so many irons in the fire (including designing her own line of leather bags) that I don't know how she has time to run a business, let alone one stocked with such consistently brilliant finds.
Also, if you're not already following Erin via Amelia Presents on Instagram, you must add her to your feed. She hosts a weekly series of studio tours with the makers she carries in the store, shares peeks at upcoming product, and recounts the antics of her adorable son Tom Otis. Stay tuned for more from Erin and Amelia, 'cause this gal has an endless supply of awesome up her sleeve!