Spring Cleaning: Garment Recycling with H&M

When I moved from San Francisco to Los Angeles I realized how much extra stuff I had—especially clothes. I got rid of a lot in one initial cull. For things I was on the fence about, I decided I'd wait, see if I wore them, then reassess. Sure enough, five months later I was ready for a second clean-out. 

With serendipitous timing, H&M asked me to help spread the word about their in-store garment recycling collection. It's all part of their Long Live Fashion campaign in support of the H&M Conscious collection. I was blown away by the numbers they shared with me: the collection is the #1 user of organic cotton worldwide, saves 100 million liters of water in their denim production, donates 2.3 million garments to charity, and has reduced H&M's carbon emissions by 5%. 

I'm 100% behind their tagline "Don’t Let Fashion Go to Waste”, so I was thrilled to be involved. And as you can see, I got really enthusiastic. My drawers are so much tidier now, plus I was fascinated to find out all the ways my recycled garments will be used. (Um, that shirt you no longer wear could be made into auto insulation...) I'm starting spring feeling lighter in my closet and in my spirit!

Disclosure: This post is sponsored by H&M for Style Coalition. I am not an employee of H&M and all opinions are my own.

Thanks to Wade! of Sharkpig for partnering with me on this video.

Comments

[rita]

wow! i didn't know about this line/concept at H&M and i'm excited to check it out - love to see that they are doing good! and i LOVE the video, anne and wade! it's awesome!

[nicole b]

You are so cute. Love this concept, too. xo.

[joanna]

LOVEEEEEEE

[Courtney K]

Favorite part by far was you crawling into the cabinet/closet haha (so been there before.)

[Erin]

Anne: this is awesome. I'm a closet purge devotee.

[Meg]

Kudos to you for having the strength to clean out and get rid of some of your clothes! I find it hard to let go of some things. And when I do clean out I have a crazy urge to shop to fill it up again! First world problems though right??!

p.s. Are you not wearing your wedding rings? I thought I saw your lovely wedding photos on this blog??! Did I miss something?

[Chloe]

But doesn't H&M understand that before they came into the picture IIIIiiiii was the one who got to recycle your clothes? On my body?